Stitchbox began as a gaming-focused social platform. When I came on board, the team had wrapped up initial research and was transitioning into UI design and user testing. As we shaped the product roadmap, my early sketches for “Stitch” prompted a strategic shift toward a broader audience.

Short-form video feeds learn from every downward swipe: the more you swipe, the smarter the algorithm becomes at surfacing similar or related clips. Yet when viewers want to dive deeper, “into the rabbit hole” as people say, they must pause the feed and either tab outside or click a hashtag, which opens a new search full of “related” content from different creators but strips away the direct continuity of the original clip. Stitch bridges that gap by letting the original poster or other contributors attach a follow-up video right beside the source post.

Early exploration of “Stitch”